We Make Land OwnershipEasy & Affordable
America's fastest-growing land company.
Discount Lots was built on a simple belief: owning land should not require a bank, a broker, or a perfect credit score. Since 2019, we have helped over 3,000 individuals and customers step into land ownership on their own terms.
Land Owners
Born Out of Frustration.
Built for You.
Our founder Paul Herskovitz built a seven-figure e-commerce business before trying to buy land for himself and hit every wall the system puts up. Banks refused to finance small parcels. Realtors had no incentive to help. The whole process was opaque, slow, and discouraging.
So he built the company he wished had existed. Discount Lots was designed from day one to make land purchasing as simple as buying anything else online: direct, transparent, and accessible to anyone ready to make a monthly payment.
Since 2019, that vision has grown into a team of 50+ people, 3,000+ customers served, and recognition as one of America's fastest-growing private companies.
Find Your Property
Purpose-Driven Land Ownership
Everything we do is guided by a clear mission and a bold vision for what land ownership can be in America.
Our Mission
"Our mission is to remove friction from the land-buying process, making it simple, transparent, and accessible for every American, regardless of credit history or financial background."
Our Vision
"We believe land ownership should be as simple and accessible as buying anything online. We are building the company that makes that a reality for everyday people across America."
Built on a Conviction, Proven by Results
From a single idea in Florida to one of America's fastest-growing companies. Here is how Discount Lots was built.
A Simple Idea Takes Root
Founder Paul Herskovitz launched Discount Lots from Florida with one conviction: land ownership should be achievable for every American. No brokers. No middlemen. No barriers.
A New Way to Buy Land
We pioneered a buyer-first model. Off-market inventory sourced directly, sold directly, with flexible payment plans and a fully online checkout. Every layer that made land buying complicated was removed.
A Nationwide Presence
Expanding across most U.S. states, we built a dedicated Portfolio Manager program assigning ongoing support to every buyer after closing. A level of care the land industry had never seen before.
Inc. 5000-Ranked Company
What started as one man's conviction has become a movement. We are scaling toward 3,000 customers per year with the same care, the same values, and the same belief that drove us from day one.
"This recognition is more than just a number. It is a testament to the belief, resilience, and relentless drive of our team. At Discount Lots, we are not just selling land. We are empowering everyday people to own a piece of the American dream. This ranking is a milestone, but it is only the beginning."
One of America's Fastest-Growing Private Companies
Discount Lots was ranked No. 778 on the Inc. 5000, placing us in the top 16% of the fastest-growing private companies in the United States. The ranking is determined purely by three-year revenue growth, with our 540% growth reflecting what our customers have built with us since we launched.
This recognition is a milestone. But the real measure of our success is the 3,000+ customers who now own land because of what we have built together.
Our Core Values
Six principles that guide every decision we make and every property we sell.
Accessibility
Land ownership should have no gatekeepers. We built a process that works for everyone, regardless of financial background.
Trust
We own every property we list. You buy directly from us with no middlemen, no commissions, and no surprises.
Simplicity
Browse, finance, and close entirely online. A process designed to fit your life, not the other way around.
Empowerment
Every lot sold is a customer building something lasting. We measure success by the futures we help create.
Transparency
The price you see is the price you pay. No hidden fees, no fine print, no last-minute costs at closing.
Community
Our relationship with customers does not end at closing. Portfolio Managers stay with you to ensure every landowner feels supported for years to come.
A Better Way to Buy Land
We removed every obstacle that traditionally gets between buyers and their land.
Direct Owner Financing
We offer owner financing directly with no lender approval, no loan officer, and no waiting. If you can make the monthly payment, you qualify.
No Agents or Fees
We sell directly to buyers. No agents, no commissions which can run up to 6% of purchase price. Those savings pass directly to you.
Everyone Qualifies
We handle all qualification decisions in-house without pulling your credit. We simply want to know you can make your monthly payment.
Exclusive Listings
Every property is sourced through bank auctions, wholesale events, and direct acquisitions, listed exclusively on discountlots.com. Not found anywhere else.
You Own It Outright
Our program is not a lease. You own the property at the end of your agreement with no balloon payment and no surprises. Just your land, free and clear.
A Team In Your Corner
Land Specialists guide your purchase start to finish. Dedicated Portfolio Managers support you after closing. Real people, every step of the way.
Real People. Real Expertise.
From our founder to the Land Specialists who guide every buyer, Discount Lots is built by people who are genuinely invested in your success.





Your Land Is Waiting
Browse exclusive off-market properties across 20+ states. No credit check, no agent, no hassle. Just land at a price that works for you.
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Everything You Want to Know About Us
Answers to the most common questions about Discount Lots, how we work, and what makes us different.

